Careers

African medics heal millions, but without personal branding the world may never know their brilliance. Here is why and what should be done.

Most job applications don’t fail because people are unqualified. They fail because applicants unknowingly bury their value under sloppy CVs, lazy cover letters, and careless mistakes. Employers don’t reject you because you can’t do the job—they reject you because your application never convinces them to look closer.