Marketing & Sales

Most managers are still talking to ghosts - chasing customers who’ve already evolved. The market has moved, attention has new rules, and relevance is now earned, not declared. The future won’t reward those defending their past, but those bold enough to redesign it.

Boards worry, markets watch. True leadership is revealed not in comfort, but in daring moves that make investors nervous - and customers curious.

Everyone thinks strategy is about being the smartest in the room. But what if real power lies in making other people’s smartness useless? From Uber to MTN, Netflix to SafeBoda - history shows the winners don’t outthink rivals, they outmaneuver them. In this article, Belguin Prosper Lumu reveals how true strategy isn’t brilliance for its own sake, but the art of reshaping markets so that your competitors’ strengths no longer matter.

Sales is not a pressure cooker. You can’t crank up the heat, rush the process, and expect something beautiful to come out of it. Just like a perfectly roasted chicken, great sales require the right temperature, patience, and consistency. Burnout comes from pressure; success comes from process.

Marketing’s future isn’t persuasion—it’s participation. The next era of marketing has already begun.

Hospitals today are armed with advanced machines and brilliant specialists, yet many still lose patients—not because of medical failure, but because of poor customer care. In an age where one bad experience can go viral in minutes, empathy, listening, and communication have become the true lifelines of healthcare. Doctors & nurses can save lives with medicine, but they can only save hospitals with customer care. Here’s why this “soft skill” has now become the hardest currency

In today's competitive world, it is very important to keep an eye on your business competitors. Here is why.

We know that the two terms can be used interchangeably—and sometimes even interchangeably in the same sentence! But they are not the same.