Strategy

Most managers are still talking to ghosts - chasing customers who’ve already evolved. The market has moved, attention has new rules, and relevance is now earned, not declared. The future won’t reward those defending their past, but those bold enough to redesign it.

Boards worry, markets watch. True leadership is revealed not in comfort, but in daring moves that make investors nervous - and customers curious.

NUP isn’t just playing politics - it’s playing chess. Penetrate, refine, position. The same moves that unsettle NRM are the very lessons entrepreneurs need to win in business.

Everyone thinks strategy is about being the smartest in the room. But what if real power lies in making other people’s smartness useless? From Uber to MTN, Netflix to SafeBoda - history shows the winners don’t outthink rivals, they outmaneuver them. In this article, Belguin Prosper Lumu reveals how true strategy isn’t brilliance for its own sake, but the art of reshaping markets so that your competitors’ strengths no longer matter.

Uganda’s telecom giants aren’t just connecting calls anymore—they’re rewriting the rules of money. From mobile loans to virtual cards, MTN and Airtel are eating into services once reserved for banks. If this pace continues, could traditional banks wake up one day to find themselves irrelevant? The survival of Uganda’s banking sector may hinge on how boldly it reimagines its future.

Most managers mistake motion for progress. A plan keeps you busy—but only a strategy makes you win. Do you know the difference? Here it is....

Marketing’s future isn’t persuasion—it’s participation. The next era of marketing has already begun.

Ugandan startups don’t fail for lack of ideas—they suffocate on cash. The antidote is brutal focus: reach product-market fit with positive unit economics. Price for margin, collect upfront, win payback in ≤90 days, and keep customers coming back. Outrun the cash clock.

In today's competitive world, it is very important to keep an eye on your business competitors. Here is why.

This article will help you understand the truth about copycat businesses and how to deal with them properly.