Strategy

Marketing’s future isn’t persuasion—it’s participation. The next era of marketing has already begun.

Ugandan startups don’t fail for lack of ideas—they suffocate on cash. The antidote is brutal focus: reach product-market fit with positive unit economics. Price for margin, collect upfront, win payback in ≤90 days, and keep customers coming back. Outrun the cash clock.

In today's competitive world, it is very important to keep an eye on your business competitors. Here is why.

This article will help you understand the truth about copycat businesses and how to deal with them properly.