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A Plan Is Not a Strategy: The Distinction Every Manager Must Grasp

In the picture: Mr. Prosper Lumu, the CEO at Young & Free, during a live TV session at NBS Television
In the picture: Mr. Prosper Lumu, the CEO at Young & Free, during a live TV session at NBS Television

In boardrooms, staff meetings, and countless PowerPoint decks, the words plan and strategy are often used interchangeably. Yet, conflating the two is one of the most common—and dangerous—mistakes managers make. Managers who fail to distinguish the two risk leading their organizations into activity without advantage, busyness without progress, and execution without impact. Here is everything you need to know about "Plan" and "Strategy:"

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