African medics heal millions, but without personal branding the world may never know their brilliance. Here is why and what should be done.

Hospitals today are armed with advanced machines and brilliant specialists, yet many still lose patients—not because of medical failure, but because of poor customer care. In an age where one bad experience can go viral in minutes, empathy, listening, and communication have become the true lifelines of healthcare. Doctors & nurses can save lives with medicine, but they can only save hospitals with customer care. Here’s why this “soft skill” has now become the hardest currency