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The Truth Serious Businesses Won’t Tell You: They Spy on Each Other — And That’s Why They Win
Most businesses don’t fail because they are weak — they fail because they are blind.
In every industry, the companies that stay on top share one secret advantage: they quietly study their competitors long before making a move. While others guess, they analyse. While others react, they predict. This is the real edge that keeps serious businesses winning.
And now, for the first time, Young & Free has made this level of competitor intelligence accessible to anyone, anywhere.

Young & Free International
Nov 21, 20252 min read


The Future of Marketing is Not Persuasion, But Participation
Marketing’s future isn’t persuasion—it’s participation. The next era of marketing has already begun.

Belguin Prosper Lumu
Sep 7, 20252 min read


“Default-Alive in Uganda”: The One Survival Law That Can Save Uganda's Startups
Ugandan startups don’t fail for lack of ideas—they suffocate on cash. The antidote is brutal focus: reach product-market fit with positive unit economics. Price for margin, collect upfront, win payback in ≤90 days, and keep customers coming back. Outrun the cash clock.

Young & Free International
Sep 4, 20255 min read


ALWAYS KEEP AN EYE ON YOUR BUSINESS COMPETITORS. HERE IS WHY!
In today's competitive world, it is very important to keep an eye on your business competitors. Here is why.

Belguin Prosper Lumu
Jan 22, 20243 min read


COPYCAT BUSINESSES AND ORIGINATORS - THE THIN LINE IN SUCCESS.
This article will help you understand the truth about copycat businesses and how to deal with them properly.

Belguin Prosper Lumu
Jun 19, 20232 min read


GREAT ENTREPRENEURS MOVE FOWARD AT ALL COSTS. HERE IS HOW THEY DO IT.
Entrepreneurs should learn how to move forward at all costs even amidst challenges.
Here are successful ways on how to do it.

Belguin Prosper Lumu
Apr 15, 20234 min read


Marketing & Sales: Learning the difference
We know that the two terms can be used interchangeably—and sometimes even interchangeably in the same sentence! But they are not the same.

Young & Free International
Apr 8, 20232 min read
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