“Default-Alive in Uganda”: The One Survival Law That Can Save Uganda's Startups

Ugandan startups rarely die because a competitor was smarter. They die because cash runs out before the business learns how to make it predictably. If you do only one thing to ensure survival, make it this: reach product-market fit with disciplined, positive unit economics—and protect the cash that flows from it.

Below is a practical, Uganda-grounded field guide on how to do that, fast.

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